Multinational Corporation and Technology Company | 6 SEA Countries | Digital Consultancy Project, Online Market Research, Digital Creative Content, and Media Plan, Buy, Setup
The launch of ICONSIAM Mall, opening on the legendary Chao Phraya Riverfront in Bangkok, needed to be done with a big bang. Expectations were high, and its first impression needed to leave a mark. A multinational corporation and technology company approached us to lead on-ground support and production to cover the mall opening. We highlighted the best of their culturally inspired night-sky storytelling spectacle and successfully disseminated the Shooting Star Drone content across regions to 6 SEA markets in order to raise awareness of the major regional initiative & we exceeded KPIs.
We were also put to task to cover the biggest Game Show in Thailand in real-time where we employed multi-channel media bursts to cater to all fans the key moments of the event.
We also produced playbooks for three ASEAN countries by providing Internet of Things (IoT) Market Research and Advisory, and Content Strategy, Creation and Distribution, with the aim to recruit and engage with OT SIs, raise incremental IoT revenue, and generate a significant increase in interest from OT SIs.
American Multinational Technology Conglomerate | SEA countries | Social Media Management, Digital Creative Content, and Social Analytics
We provided assistance to an American multinational technology conglomerate with Advisory analytics for their local User Group Facebook Page hygiene clean-up and some best practices on creative content and ad strategy.
As website optimization was a challenge for them, we helped analyze their website (desktop and mobile) for network performance, speed, UX journey, and content accessibility.
By carrying out a professional setup of their official Thailand Youtube Channel and localizing content to align with strategic local verticals and architectures, we were able to solidify their digital presence.
We expanded our creative scope in their SEA arm by becoming their Youtube partner: creating, managing, and amplifying their Youtube channel content to generate awareness and increase subscribers. By helping them set up webinar series, which included concept direction, content strategy, storyboarding, scripting, recording, post-production editing, we were able to help them establish a relationship with SEA SMEs through YouTube video content medium that showcased an approachable brand image and simple but sophisticated solutions.